Marketing Strategy – CMO
Alignment Quiz: 3 questions to identify threats to long-term success
1. Can employees/partners consistently articulate your vision/value prop?
2. Are you differentiated in reality or just around the conference table?
3. Is your 5-year goal built on real data: intel, product plans, SWOT, trends?
"No" to any of the above? You may face the following risks.
1. Consistently missing your sales / profitability targets.
2. Lost productivity / employee frustration around prioritization.
3. Market share loss to new competitors, products, alternatives
Choose ActivPosition. Achieve end-to-end alignment.
1. Activ8 Brand – comprehensive service, align all brand components to vision.
2. Activ8 Launch – playbook for effective market penetration of new brands.
3. Activ8 Intel – framework for gathering/evaluating/responding to market data.
4. Activ8 Product – product plan, identify products/features you need to win.
5. Activ8 Marketing – custom marketing plan that roadmaps aligns execution.