MARKETING
SO, WHAT EXACTLY IS ACCOUNT-BASED MARKETING?
The science behind marketing ROI. ABM is a data-driven, B2B marketing framework that focuses resources on targets who are the most likely to achieve your desired outcome. Methodologies include 1-to-1, 1-to-Few and 1-to-Many.
1:1 ABM
Identify your top 10 / top 1% accounts and create individual marketing plans for each. Deep, psychographic data dives. Unique experiences. Loyalty.
1:FEW ABM
Use Ideal Client Profile scoring to prioritize named accounts and deliver highly targeted, personalized campaigns for maximum ROI.
1:MANY ABM
Optimize automated campaign performance with ICP scoring and personalization for successful omni-channel campaigns.
THE WHY
81%
B2B marketing leaders report 81% higher ROI with ABM compared to other GTM strategies.
85%
85% of B2B marketing leaders higher customer retention when sourced via ABM programs.
WHAT DOES THE ABM PROCESS LOOK LIKE?
ABM timelines vary based on the methodology you choose, the state of your tech stack and data, and other factors.
ALIGN
Stakeholder interviews to align ABM initiative with key business goals.
SCORE
Prioritize based on data: signal, likelihood. Identify people who matter.
ENABLE
Ensure ABM-ready MarTech stack: plan, procure, configure and integrate.
ENGAGE
Deep learning-driven personalized campaigns, experiences and activation.
EVALUATE
Data-driven decisions via preference, penetration and pipeline insights.