TECHNOLOGY
WANT TO TAKE YOUR MARTECH TO THE NEXT LEVEL?
Marketing technology is the engine that powers effective GTM. From foundational software like CRM and marketing automation to the latest AI tools, MarTech keeps your brand in front of the right audience at every stage of the customer life cycle. It also provides critical insights that drive your business forward.
There are a lot of choices out there. ActivPosition can help align the right tools with the right stages of your business. Whether its moving from basics to a core CRM or developing a full MarTech roadmap and executing against it, trust us to build the engine that propels you towards long-term success.
ACTIVATE_STACK
Signature ActivPosition offering involves research, roadmap, procurement, setup, integration, testing, adoption, analytics & more.
ACTIVATE_AI
Identify where AI can help your marketing function improve. Then identify the right tools for your specific business and get them to market fast.
ACTIVATE_CRM
Ready to get started with a core CRM platform? Start with goals and vision that will guide setup, sprints, scalability and long-term success.
THE WHY
89%
of marketers believe they must innovate with MarTech to stay competitive.
75%
of marketing leaders have fully implemented or are experimenting with AI in MarTech.
THE ACTIVATE_PLATFORM PROCESS
Full MarTech stack delivery times can vary based on complexity, security and compliance, and speed of decision making. Average timeline: 6 to 12 months.
ALIGN
Stakeholder interviews to align MarTech initiative with key business goals.
ROADMAP
Prioritize based on goals, budget, data/tool access, development, compliance, etc.
SETUP
Procurement, config, data prep, integration, security, tests, refinement
LAUNCH
Approvals, training, feedback, live campaigns, reporting & analytics
EVALUATE
Adoption & effectiveness, stakeholder satisfaction, data quality & confidence