MARKETING
CAPTURE ASTRONOMICAL DEMAND FOR DATA CENTERS.
The Data Center Industry Is Growing. Fast. However, that doesn’t mean getting your slice of the pie is going to be easy. With more then 500 different data center providers worldwide, it can be difficult to stand out from the pack. And, with AI factory campuses now exceeding 10 GW in size, winning deals is life changing.
ActivPosition has been at the forefront of data center marketing since 2008. We have strong relationships and pre-built segments that get your offerings to market fast, to the right stakeholders. Below are the engagements we recommend to get the most from your data center marketing program.
ACTIVATE_ABM
Ideal for growing and established data center providers. Tier targets based on scored profiles for focused campaigns yielding max engagement and ROI.
ACTIVATE_DC
Designed for new data center providers, put a professional foot forward combining branding, 101 marketing, product marketing, awareness and MarTech.
ACTIVATE_STACK
Signature ActivPosition offering, this is your end-to-end, data-driven brand development engagement for lasting differentiation.
THE WHY
89%
of marketers believe they must innovate with MarTech to stay competitive.
75%
of marketing leaders have fully implemented or are experimenting with AI in MarTech.
THE ACTIVATE_PLATFORM PROCESS
Full MarTech stack delivery times can vary based on complexity, security and compliance, and speed of decision making. Average timeline: 6 to 12 months.
ALIGN
Stakeholder interviews to align MarTech initiative with key business goals.
ROADMAP
Prioritize based on goals, budget, data/tool access, development, compliance, etc.
SETUP
Procurement, config, data prep, integration, security, tests, refinement
LAUNCH
Approvals, training, feedback, live campaigns, reporting & analytics
EVALUATE
Adoption & effectiveness, stakeholder satisfaction, data quality & confidence