SERVICES
ADDRESS MARKETING GAPS WITHOUT COSTLY HEADCOUNT
84% of businesses outsource marketing in some way. When you do, make it count. Account-Based Marketing (ABM), Brand Development and MarTech Stack Development are critical to B2B go-to-market success. They are also resource intensive.
Stay focused on inflight initiatives and trust ActivPosition to get new strategic programs to market with full collaboration. Our playbooks reduce TTM and increase the probability of success. Peruse our capabilities. Then schedule a talk with our team.
Signature ActivPosition Solutions
ACTIVATE_ABM
Account-Based Marketing is the most effective B2B go-to-market strategy. Scoring formulas prioritize your most valuable accounts. Personalized campaigns maximize ROI.
ACTIVATE_BRAND
The brand is the core of your business. It's far more than colors and logos. Align all stakeholders while differentiating in the voice of your customers for lasting impact.
ACTIVATE_STACK
Build your commercial engine with a turnkey MarTech engagement that includes alignment, roadmap, procurement, setup, training, launch, evaluation and maintenance.
THE WHY
$1B+ PIPELINE
Sourced/Influenced by ActivPosition marketers across data centers, SaaS, IT services, cloud & other tech channels.
★★★★★
"ActivPosition is legit. They are tech-savvy and know how to position complex offerings to IT buyers in noisy markets."
ADDITIONAL B2B TECH MARKETING SERVICES
Not in the market for the above signature services? Mix and match from the below options or choose a custom engagement.
AI in Marketing
Get new AI capabilities and services to market efficiently and effectively from roadmap to builds to implementation and evaluation. Generative, agentic, LLMs, specific app vetting and procurement.
Channel Marketing
Launch new or audit existing channel sales / marketing programs for optimized go-to-market results.
Content Marketing
Develop compelling content for campaigns that are customized, targeted and technical in nature.
Creative Services
Full range of creative services from identity to PPT/brochures to video and graphic art and everything in between.
Customer Marketing
Customer life cycle, customer journey, net revenue retention, customer renewal, dormant customer reactivation, loyalty programs, NPS/CSAT, CX, customer support, upsell and expansion, customer data platforms
GTM Strategy
Marketing plan development, ICP development, addressable demand base analysis, etc.
Market Research
Branding initiatives including market research, awareness research, preference, etc.
Product Marketing
Product plan, product life cycle, individual product analysis / productization, etc.
Public Relations
Launch new communications plan, press release distribution, analyst relations, comms policies, etc.
Reporting & Analytics
Pipeline, forecasting, investor reporting, sales effectiveness, campaign effectiveness, attribution, ROI, budget performance, etc.
SEO / GEO
Ensure your website and online experiences rank at the top for traditional search or generative engine results like ChatGPT, Gemini, Claude, Perplexity, CoPilot and others.
Website Development
Develop a new corporate website, microsite, personalized URLs, website functionality or other online experience using WordPress, Sitecore, Joomla, Nextjs, PHP, HTML, etc.