DEVELOPMENT
WHAT DOES A BRAND DEVELOPMENT INITIATIVE ENTAIL?
The brand is the core of your business. It represents far more than creative components and a catchy tag line. Today’s most powerful brands have comprehensive stakeholder and market data coursing through their veins ensuring 360-degree alignment and leading to unparalleled corporate valuation.
ActivPosition has been building B2B tech brands since 2014. Whether you are looking to launch a new brand, execute a full rebrand, refresh, or extend an existing brand, our data-driven approach goes beyond opinions and institutional knowledge for lasting success.
ACTIVATE_360°
A signature ActivPosition offering, this is your end-to-end, data-driven brand development engagement. Process below.
ACTIVATE_RE
The engagement for orgs with existing brand frameworks looking to refresh and elevate experience, look and feel without a full rebrand.
ACTIVATE_GUIDES
Ideal for orgs with a brand that has not been formalized with a brand-use guidelines deliverable to ensure ideal utilization.
THE WHY
81%
of decision makers need to trust a brand before they will purchase.
89%
of HR leaders say strong brands give competitive recruiting advantage.
HIGH-LEVEL PROCESS: ACTIVATE_360
Brand timelines vary based on scale and complexity, but the project is estimated as a 6-month retainer.
ALIGN
Stakeholder interviews to align brand initiative with key business goals.
RESEARCH
360-degree research for real insights to validate brand assumptions.
DEFINE
ICP, personas, offering, brand statements, identity, channels.
APPLY
Roll out the brand with guides, training, message map, UX and more.
EVALUATE
Training, old brand removal, benchmarks and progress.